On Tuesday, the Google subsidiary introduced YouTube TV with about 40 networks onboard to stream their live broadcasts

Programmatic provider DataXu ran a TV campaign with DWA Media, a global media and marketing agency that combined digital and programmatic TV.

Conquesting -- the act of brands running digital advertising, such as paid search, during the same time that competitors’ television advertisements run

Once upon a time, there was an ongoing industry debate about whether there was a correlation between program engagement and commercial attentiveness

You’re inching home alongside four lanes of fellow commuters when a digital billboard blinks to a video ad for the latest model of the car you’re driving.

Eicoff CEO Bill McCabe answers a question about what kind of companies are right for DRTV. His answer may surprise you.

While the unusual warm-weather streak quickly faded back into wintry conditions, it was a heartwarming February day inside Eicoff

In recent years media planning has fallen victim to absolutism in the form of micro-targeting via digital media.

The world's largest social network will release a standalone app for televisions soon, the company announced on Tuesday.

Thank you to Northern Illinois University's  Department of Marketing and specifically Assistant Professor Mya Groza and her Sports Marketing Class

For so many things, we live in an either-or world. When it comes to pets, we’re either dog or cat people.

The Super Bowl is the most-watched show on TV, year in and year out. Nothing else can even come close.

Facebook correctly predicted the next big area of ad growth was mobile. Now, it's setting its sights to the next frontier: video — which means YouTube may have to make space.

I don’t need to see any of the other competing Super Bowl commercials to know which one is most effective.  Ford’s 90-second spot is dominant in part because of its length and in part because of what Ford does with the time. 

Digital remains the driver behind most of the gains being seen in the media economy. That includes the 6.8 percent growth during 2016.

Eicoff is proud to again host seventh and eight grade students from SPARK for an in office mentorship program.