A Failure to Communicate
For everyone who has ever watched TV, the above words undoubtedly have been uttered – in your own head or out loud – after viewing a commercial that made little or no sense.
Does DRTV Drive Digital? Or Does Digital Drive DRTV
Now that the D button on my keyboard is officially broken, the question above is a frequent topic of discussion among our clients.
A Gold Medal Performance With KT TAPE
Recently, the Eicoff Creative team produced a :60 commercial for KT Tape that helps explain why some of the world's most elite athletes use it.
Television. It's the newest thing in digital.
There’s a brand new thing coming to the internet -- commercial television.
How to advertise in the world of Connected TV
With so many people watching their favorite shows via Connected TV, a common question these days for any marketer is, "How do I buy advertising in this space?"
The Lost Art of Posing The Question
Popping the question is tough. In advertising getting directly to the point of conversion can be equally tricky. It is the difference between brand advertising and advertising for the purpose of seeing conversion. It take finesse and skill to deliver that message in a way that appeals to the brand and drives an action. Learn how it is done at Eicoff.
Bill McCabe talks TV Fragmentation
From the 60-inch LCD in your living room to the tiny tablet you carry everywhere, TV viewing is happening in more ways than ever.
Best Practices for DRTV Analytics
Marketing pioneer and businessman John Wanamaker once famously said, “Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.”
Best Practices for DRTV Creative
Creating a crafted DRTV ad is harder than one might think. DRTV is supposed to illicit a reaction to drive something specific like a conversion. The secret recipe is have the right amount of a call to action and storyselling, as we like to call it. Here are 4 best practices to create good looking DRTV commercial.
Finding Truth in Augmented Reality
It may have taken awhile, but certain trend-savvy advertisers have finally figured out something I have known for years: Pokémon can be used to achieve REAL marketing results.
We’re In "Off The Street Club’s" Camp!
A few weeks ago, Eicoff brought the great outdoors indoors and became “Camp Eicoff”, a fully functional “camping” experience.
What David Ogilvy knew then about now.
Here are 3 “David Ogilvy” insights from many years ago that we all should take heed of today.
Burst Your Bubble
"Research shows as many as 89% of consumers express no connection to the brands they buy."
Why the NFL Commercial Changes are Relevant to DRTV Marketers
Every now and then I see a news item that makes me chuckle and think of Al Eicoff. Today's news of the NFL changing it's in-game commercial structure is just one more example.
The Future of... Programmatic & Addressable TV.
Watch this video to hear what Eicoff's Matt Cote, VP of Digital Innovation, has to say about the current state and future Programmatic and Addressable TV.