Understanding the impact of TV on other channels

Every marketer knows that TV Advertising has an impact on other channels. It shapes your SEO...

At Long Last, Nielsen Will Publicly Share Ratings for Netflix Shows

Ever since House of Cards premiered in 2013 on Netflix, the TV industry has been frustrated by the streaming service’s refusal to share ratings data for its content.

Amazon to Add More Ad Options to Video to Compete with YouTube

Amazon plans to include more advertising opportunities on its video content in an effort to compete with YouTube, according to a report from CNBC.

Hulu: Viewer Data Reveals the Dynamics of Choice

Watching TV used to be a one-way relationship.  Big studios would create content, sell it to one network and program it to air at one time, once a week.

A Duel for the Chicago Food Depository

Featuring a highly-competitive lineup of flavor profiles, the 2017 Eicoff Dip Duel was one for the record and recipe books.

4 Reasons the Death of Agency Culture, a Vital Differentiator, Is Near

What makes one agency different from another, really? Judging from an informal sampling of the propaganda on many agencies’ websites, not that much on paper.

Another Home Run @ Eicoff Media Day

Another Home Run @ Eicoff Media Day

Thanks to everyone who attended another terrific Eicoff Media Day.

TV Ads Breathe Life into Digital Channels

The 1979 hit song “Video Killed the Radio Star” focused on the passing of time, when “stars” created through radio programming were replaced by a new era of music videos on T

Netflix Cease-and-Desist to ‘Stranger Things’ Bar Is an Internet Hit

Netflix Cease-and-Desist to ‘Stranger Things’ Bar Is an Internet Hit

Netflix recently got wind of a pop-up bar in Chicago themed around its popular show Stranger Things, and put its lawyers on the job.

Growing Apps Through TV

The pairing of app-based businesses and television advertising may seem as unlikely as General Motors and classified advertising.

Podcast Popularity Opens Important Door For Radio

Podcast Popularity Opens Important Door For Radio

As we head into the Podcast Upfront, listening is up considerably and brand marketers are beginning to follow direct-response advertisers to the medium. 

Answer It! Your Best Customer Is On The Line

Answer It! Your Best Customer Is On The Line

According to a Forrester Consulting study to examine how customers who initiate an inbound call during the customer journey perform against those who do not, found that the phone customer converts faster, spends more, and churns less. 

Coming soon to Facebook Watch: sponsored shows

Coming soon to Facebook Watch: sponsored shows

Facebook Watch is barely out of the gate, but publishers are already trying to sell advertisers on sponsored shows on the fledgling video-viewing platform.

Debunking Myths: Don't Count Out Traditional Advertising Channels; Embrace Them

Debunking Myths: Don't Count Out Traditional Advertising Channels; Embrace Them

To digital media marketing proponents, it sounds like a sacrilegious statement, but it's true — and a significant amount of online media marketing can be a colossal waste of money. 

Teach Your Viewers Well

In recent years, the health and wellness category has exploded.

DMA Conference 2017

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We're excited to announce that Eicoff's Bill McCabe will be joining in and speaking at the 2017 &Then DMA event. This year's conference focuses on the mastery of data and marketing. It takes place October 8th to 10th in the wonderful city of New Orleans. And it features some of the top names in marketing today. The event offers a terrific way to learn best practices, gain real-life insights and meet with like-minded people.

If you're interested in attending, click here. Or if you plan on being there and would like to grab a beignet, a cup of Cafe Du Monde coffee or some good ole gumbo with Bill McCabe, reach out to him at: bill.mccabe@eicoff.com or 312.560.4420.

Here's a look at the panel on which Bill, Erik Mason and Joe Wall, will be speaking. It's one of the many interesting topics that you'll find at this year's event.