Every marketer knows that TV Advertising has an impact on other channels. It shapes your SEO...
Ever since House of Cards premiered in 2013 on Netflix, the TV industry has been frustrated by the streaming service’s refusal to share ratings data for its content.
Amazon plans to include more advertising opportunities on its video content in an effort to compete with YouTube, according to a report from CNBC.
Watching TV used to be a one-way relationship. Big studios would create content, sell it to one network and program it to air at one time, once a week.
Featuring a highly-competitive lineup of flavor profiles, the 2017 Eicoff Dip Duel was one for the record and recipe books.
What makes one agency different from another, really? Judging from an informal sampling of the propaganda on many agencies’ websites, not that much on paper.
The 1979 hit song “Video Killed the Radio Star” focused on the passing of time, when “stars” created through radio programming were replaced by a new era of music videos on T
Netflix recently got wind of a pop-up bar in Chicago themed around its popular show Stranger Things, and put its lawyers on the job.
The pairing of app-based businesses and television advertising may seem as unlikely as General Motors and classified advertising.
As we head into the Podcast Upfront, listening is up considerably and brand marketers are beginning to follow direct-response advertisers to the medium.
According to a Forrester Consulting study to examine how customers who initiate an inbound call during the customer journey perform against those who do not, found that the phone customer converts faster, spends more, and churns less.
Facebook Watch is barely out of the gate, but publishers are already trying to sell advertisers on sponsored shows on the fledgling video-viewing platform.
To digital media marketing proponents, it sounds like a sacrilegious statement, but it's true — and a significant amount of online media marketing can be a colossal waste of money.
In recent years, the health and wellness category has exploded.
We're excited to announce that Eicoff's Bill McCabe will be joining in and speaking at the 2017 &Then DMA event. This year's conference focuses on the mastery of data and marketing. It takes place October 8th to 10th in the wonderful city of New Orleans. And it features some of the top names in marketing today. The event offers a terrific way to learn best practices, gain real-life insights and meet with like-minded people.
If you're interested in attending, click here. Or if you plan on being there and would like to grab a beignet, a cup of Cafe Du Monde coffee or some good ole gumbo with Bill McCabe, reach out to him at: firstname.lastname@example.org or 312.560.4420.
Here's a look at the panel on which Bill, Erik Mason and Joe Wall, will be speaking. It's one of the many interesting topics that you'll find at this year's event.