Amazon is making a big move in the cost-per-action (CPA) marketing space, launching a new service called Amazon Moments designed to allow companies to reward their loyal users. Companies that use the tool will be able to give their customers more value. Click here to read more!

Here at Eicoff we make a point to help others and give back. Our time at the Chicago Food Depository was record breaking. We were packing can food and unloading and loading bags of rice for hours. Check out what we accomplished in a short amount of time

Here's a plot twist — one company is deciding not to launch a new streaming video service.

Since 2015, Eicoff has supported and participated in SPARK, a unique and inspiring mentoring program for inner city students.

Digital advertising and TV go together like biscuits and gravy, people just don’t know it. At Eicoff we are trend setters and can tell the future though. TV and digital compliment each other. There is not one or the other. People watch TV then go one their media devices and search or watch videos of probably similar content.

Heroes & Icons, Bounce, Escape, Laugh, Grit, Comet and MeTV. Do you know those TV network brands?

Direct to consumer (DTC) is a way for advertisers to target their audience, meaning a lot of digital advertising. At first glance when digital was on the rise this had enormous success, but the market has since become saturated and it is hard to break through. TV has the ability to track like digital and is more effective. Click here to learn more!

By the numbers, CES is an impressive circus of gadgetry.

Hulu is keeping its pedal to metal in the streaming TV race: The company said it ended 2018 with more than 25 million total subscribers,

As a new year cracks open with considerable tumult—both in the markets and on the floor of CES—there's one thing you can count on: