Putting The Old in Old School


The dude (way hipper than yours truly) said, "Man, you guys put the old in old school." I thanked him. Not ironically. Really, I accepted it as a compliment. (I'm pretty sure it was intended to be shade.)

I suppose he's got a point. Here at Eicoff, we get behind some pretty old school stuff. We say things like "Spend the client's money like it was your own." We take pride in grinding out the details, because we believe that's where the opportunities are. We're completely transparent in our operations. We subscribe to David Ogilvy's maxim "If it doesn't sell, it isn't creative." We take what we do seriously, but not ourselves.

I suppose it's not very cool. But that's who we are. Unapologetically.

Eicoff has been around since the Eisenhower administration. Back when the big breakthrough was watching TV in color. You don't stick around for as long as we have without doing something right. Turns out, old school fundamentals still apply. In a world that's abuzz with an insatiable need for content and an explosion of media choices - from addressable and programmatic to connected TV and VR - clients want what we've always delivered: tangible results tracked to actual dollars; relentless tracking and optimizing and analyzing; messaging that informs, educates, demonstrates and sells.

Today, accountability and ROI-centricity are table stakes. Day-in and day-out/hour-by-hour tracking is de rigueur. The analysts are the cool kids.

If you want to call it old school, that's fine by us. We look at it this way: the more things change, the more they stay the same.