The Guardian joins the Financial Times and the Economist in billing ads by time. The thinking goes that buying ads based on number of impressions doesn’t translate to an effective campaign and can lead to clients paying for ads that are never seen.

This headline may be fiction today, but it’s reality tomorrow. Sooner than most people think, commercials will be an integral part of streaming services.

Pinterest is ready to compete alongside Facebook, YouTube and others for video ad budgets, but it's going about it differently than its competitors.

Total TV usage among key TV viewers was up slightly in July -- with big gains from Internet-connected TV devices.

With both Facebook and YouTube aggressively dialing up their 360-degree video efforts in recent months, the immersive video format has emerged as the latest frontier

P&G is moving away from its traditional method of selling through local and big-box retailers, such as Walmart or Target.

To capitalize on the enormous potential of advertising in a digital universe, we really need to think about digital differently.

Alison Lohse, Co-founder and COO at Conversion Logic introduces marketers to the newest jargon in the Martech world - UMIA, or unified marketing impact analytics and whether it really benefits the marketing performance measurement

Eicoff is thrilled to announce our renewed partnership with K12, Inc. 

Bill McCabe, CEO of Chicago-based Eicoff, says: “The economic viability and diversity of the Chicago and Midwest business community is often far greater than many people
assume.

The new data show how TV can increase advertiser sales volume when budgets removed from TV to fund digital are returned even partially to TV.

The hype and the hoopla of the 2016 TV Upfronts are now over. The stars have returned to their not-normal lives... So what were the big stories at this year’s Upfronts?

People are consuming digital video to LEARN. Consumers will not only search video for topics of interest, they’ll stop in their Facebook-browsing tracks,

Starting soon, we’ll begin rolling out Snap Ads between Stories. As always, we’re being incredibly thoughtful about the experience

Over a two-week and two-conference span, we experienced two very different viewpoints on the robust world of digital video.

A few weeks ago, Eicoff transformed its hallways, offices and conference rooms into a challenging and creative 9-hole mini golf course.