Ecommerce upstarts won plenty of attention on Tuesday as PetSmart agreed to acquire online pet supplies retailer Chewy.

TV networks' advertising-supported video on demand keeps growing.

Taking a page from the direct response television (DRTV) advertising playbook may be a smart way to drive results that are significantly more precise than awareness metrics

A few weeks ago, Eicoff brought the great outdoors indoors and became “Camp Eicoff”, a fully functional “camping” experience.

Advertisers that met with Turner, Fox and Viacom on Friday said the competitors' new collaborative offering seems like a real step toward

Here are 3 “David Ogilvy” insights from many years ago that we all should take heed of today.

By now, we know all about the dangers of “fake news,” but there’s another form of false information, the concept of “fake trends,” t

While Amazon's Alexa and Google's Dot get all the ink in the connected world, a small piece of technology found inside of connected TVs is forever changing the future of marketing.

Amid more competition for your entertainment dollars than ever before, The Great Cable TV Exodus of 2016 failed to manifest.

"Research shows as many as 89% of consumers express no connection to the brands they buy."

Traditional TV networks and platforms will appreciate this news: U.S. viewers are watching the same or more TV content than they did two years ago.

Every now and then I see a news item that makes me chuckle and think of Al Eicoff. Today's news of the NFL changing it's in-game commercial structure is just one more example.

Watch this video to hear what Eicoff's Matt Cote, VP of Digital Innovation, has to say about the current state and future Programmatic and Addressable TV.

When it comes to digital video, increasing viewability continues to be an important factor for driving positive client outcomes.

RBC Capital marketers released a research note Monday that sets up some challenges and a timeline for the mass adoption of augmented and virtual reality

As the hype around virtual reality pushes its way into the mainstream, big brands are increasingly looking for ways to incorporate it into their marketing.