Viewers pay more attention to Connected TV ads
YuMe, a provider of digital video brand advertising, has released a report measuring ad attention by comparing the actual time a viewer’s e
Finding Truth in Augmented Reality
It may have taken awhile, but certain trend-savvy advertisers have finally figured out something I have known for years: Pokémon can be used to achieve REAL marketing results.
Why Interactive Ads Are Becoming the Norm for Streaming Platforms
Technology around TV keeps advancing, and advertisers are desperate to keep up with changing viewer behaviors.
Americans Watched 44 Billion TV News Hours During First 99 Days
In terms of raw numbers, the first 100 days are shaping up to be the TV news story of all time,
The Reports Of TV's Death Have Been Greatly Exaggerated
Shelly Palmer wrote an ominous-sounding column this week predicting that "TV May Actually Die Soon,"
Ecommerce Pure-Plays Win Attention from Brick-and-Mortar Retailers
Ecommerce upstarts won plenty of attention on Tuesday as PetSmart agreed to acquire online pet supplies retailer Chewy.
Advertising On VOD Rises 21%
TV networks' advertising-supported video on demand keeps growing.
What Digital Video Advertisers Can Learn About Measurement From DRTV
Taking a page from the direct response television (DRTV) advertising playbook may be a smart way to drive results that are significantly more precise than awareness metrics
We’re In "Off The Street Club’s" Camp!
A few weeks ago, Eicoff brought the great outdoors indoors and became “Camp Eicoff”, a fully functional “camping” experience.
Surprising New Band of Rivals Could Make TV Targeting Finally Work
Advertisers that met with Turner, Fox and Viacom on Friday said the competitors' new collaborative offering seems like a real step toward
What David Ogilvy knew then about now.
Here are 3 “David Ogilvy” insights from many years ago that we all should take heed of today.
Is Marketing In Spanish Still Relevant To Hispanics?
By now, we know all about the dangers of “fake news,” but there’s another form of false information, the concept of “fake trends,” t
Video: Bringing Digital Analytics To TV
While Amazon's Alexa and Google's Dot get all the ink in the connected world, a small piece of technology found inside of connected TVs is forever changing the future of marketing.
Live TV Streaming Apps 2017: A Cord-Cutting Guide
Amid more competition for your entertainment dollars than ever before, The Great Cable TV Exodus of 2016 failed to manifest.
Burst Your Bubble
"Research shows as many as 89% of consumers express no connection to the brands they buy."
Study: TV Consumption Steady Or Growing
Traditional TV networks and platforms will appreciate this news: U.S. viewers are watching the same or more TV content than they did two years ago.