TV advertising is changing along with technology, which is giving everyone plenty of new terms with which to enlighten or obfuscate. Today, there are so many ways to view content whether that be through connected TV, digital video players or smart TV apps. Through the proliferation of technology all these items can lead to confusion for the average buyer. Check out this blog to learn some key terminology.

For some 15 years, marketers have been subjected to constant reports that commercial TV will soon 'die'. T

Facebook Inc. continues to sweep digital advertising, alongside rival Google, despite unrest among marketers about how their advertising is handled.

Marketing pioneer and businessman John Wanamaker once famously said, “Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.”

It was like a nightmare crossover between Gossip Girl and Black Mirror. Socialites, models, and celebrities, promised extravagant beachside benders,

The broadcast upfronts are now less than a week away, which means that those networks are approaching the finish line when it comes to setting next season’s lineups

Creating a crafted DRTV ad is harder than one might think. DRTV is supposed to illicit a reaction to drive something specific like a conversion. The secret recipe is have the right amount of a call to action and storyselling, as we like to call it. Here are 4 best practices to create good looking DRTV commercial.

YuMe, a provider of digital video brand advertising, has released a report measuring ad attention by comparing the actual time a viewer’s e

It may have taken awhile, but certain trend-savvy advertisers have finally figured out something I have known for years: Pokémon can be used to achieve REAL marketing results.

Technology around TV keeps advancing, and advertisers are desperate to keep up with changing viewer behaviors.

In terms of raw numbers, the first 100 days are shaping up to be the TV news story of all time,

Shelly Palmer wrote an ominous-sounding column this week predicting that "TV May Actually Die Soon,"

Ecommerce upstarts won plenty of attention on Tuesday as PetSmart agreed to acquire online pet supplies retailer Chewy.

TV networks' advertising-supported video on demand keeps growing.

Taking a page from the direct response television (DRTV) advertising playbook may be a smart way to drive results that are significantly more precise than awareness metrics

A few weeks ago, Eicoff brought the great outdoors indoors and became “Camp Eicoff”, a fully functional “camping” experience.