Execs Bullish on TV Advertising; Spending to Rise on Advanced Efforts
NEW YORK – A new survey of 300 ad agency executives shows they’re optimistic about the future of TV advertising,
Why You Need a Comprehensive Over-The-Top Strategy Now
lly done. Without much in the way of fanfare, and just in time for CES 2018, one of the TV industry’s most challenging obstacles has been cleared:
Metromile selects Eicoff for TV Advertising
Eicoff is thrilled to announce that Metromile, the leader in pay-per-mile car insurance in the U.S. and disruptor in the auto insurance industry, has selected us as their partner for TV advertising in 2018.
Neuroscience Says Listening to This Song for 15 Seconds Will Instantly Make You More Creative
Innovation matters. Creativity matters. Finding new solutions to old problems is what businesses -- and careers -- are often built on.
NBC to Live-Stream 2018 Winter Olympics in VR to Pay-TV Subscribers
NBC will present more than 50 hours of virtual-reality coverage from the 2018 Winter Olympics...
Six Surprising Facts About the Way We Spend Our Time with Media
It is common knowledge that US consumers fill their waking hours with media usage.
Dish Network Can Now Measure All Its Addressable Ads No Matter Where They Air
Internet-enabled TV could be getting closer to making TV advertising smarter.
How does your brand say the word Hello?
We’ve all been there.
You meet someone for the first time.
Disney Will Acquire 21st Century Fox For $52.4 Billion
A deal that would have been unimaginable just a couple months ago has now been finalized:
Off The Street Club Holiday Luncheon 2017
Off The Street Club brings hope, opportunity and joy to children living on the West Side of Chicago. I
Disney is about to go to war with Netflix and Fox could be a big weapon
Disney may be closing in on a media-industry-rocking deal to acquire a collection of assets from 21st Century Fox.